Archive for December, 2012

Dec
24

SEO News Can Keep You Sharp

Online marketing

SEO news can tell you a lot about what is going on in the sphere of marketing. In 2009, Google released its very first Tweet, which was binary code. The message, when translated, read “I’m feeling lucky.” This is a reference to the term used for their second button when performing a search, which sends users to the very first result of the very first page. The wording implies that users are placing their faith in Google to find results that they want. Website owners are feeling lucky too, thanks to the fact that Google receives between 65 and 70 percent of the internet search engine market share. That means a lot of users are choosing Google rankings as their primary means of finding new sites. When you need to be able to compete, SEO news may be there to show you what is changing.

Maintaining the competitive edge is important. Google rents goats from a grazing company to mow the lawn of their headquarters, which may sound like a flight of fancy, but actually displays the core philosophies behind the company. Organic results, natural methods, and appropriate actions are all vital to the company. Likewise, SEO news can tell you more about internet marketing and how it is reflecting the push from Google toward more organic, natural results. If you are a reseller who delivers content to your clients, or you are a company that needs online PR help, SEO news can provide you with up to date information on how to be te most effective. Seo blogs can give you the inside perspective on what is changing, and what you may need to know about how you handle your SEO marketing. Great SEO news sites can also provide you with helpful links, statistics, and more.

42 percent of users who search on Google click on the top ranking, organic search engine result. That means that the first site that looks and feels natural is going to be the most popular, naturally. Search engine rankings are how they got there, and SEO news is how you learn more about them. From the basics of internet marketing, to more in depth discussions on its complexities, a great site for the latest SEO news will keep you informed. Being left behind can hurt your competitiveness, so stay sharp by following the latest developments in online marketing strategies and search engine optimization.

Dec
24

Promote your business with SEO marketing

Seo tools

If you are considering starting your own online business, and you want to stand out from competition and earn yourself a sizable market share, it is important for you to understand that it takes more than offering great products and services for a great price, even if you have world class customer service. These days, if you want to get discovered by potential customers, you need to use SEO marketing techniques as part of your online marketing plan to get you the Google rankings that you need to show up at the top of search engine result lists when people look for the products and services that you offer.

There are some things that can help you understand why search engine optimization marketing (SEO marketing) is so important to your internet marketing plan. First off, 3 quarters of search engine users never check anything past the first page of their search results. Additionally, Google receives roughly two thirds of the search engine market share. Over 100 billion global searches are conducted online each month, and companies that blog get over 400 percent more indexed pages, which gets them more leads from those searches. Finally, organic click through generates 25 percent higher conversion rates than equivalent PPC click through.

What does this mean to you? It means that hiring SEO marketing specialists who understand how Google works is imperative to you getting the search engine rankings that you desire for your online business. Talk to SEO marketing specialists today, and let them show you how, by using their SEO marketing programs, you can grow your online business, attract more customers, and make more money. It is a smart investment that can earn you a fantastic return, and help make your dreams of success online a reality.

Dec
21

The Benefits of Google Organizational Support

Google rankings

Google rankings are able to help craft the finest internet marketing strategies that rely on search engine optimization. Most search engine ranking strategies are an ongoing effort to improve the amount of sales that are experienced by an organization. It is essential for any company that is making use of Seo marketing to routinely check in on the effectiveness of their strategies and make sure that the model for Web marketing that they have applied in the past is still going to be useful moving forward.

Part of this is because Google often updates how it allows for SEO marketers to behave. Any time a helpful process comes along for an industry, there are usually one or two competitors that will try to manipulate that new process in order to benefit themselves while cheating the system. Cheating the system when it comes to search engine use includes the application of what are called black hat Seo tactics. Black hat SEO tactics refer to the use of keyword stuffing and other methods of improving how quickly a search engine should find the page. These methods of using a keyword several times in a way that makes no sense used to be a practical way to improve search results, but Google figured out what was happening and has since punished any site that tries to abuse keyword use to improve a search ranking for a company.

The first tweet by Google in February of 2009 was binary for their slogan of “I’m feeling lucky.” The PageRank algorithm was named for the cofounder Larry Page. Today, Google stands atop most of the search engine market because they provide the most widespread support of search engine tactics or companies in most industries. The expected increase of mobile web use, which is expected to exceed desktop web use by 2014, includes the 70 million shoppers that were using smart phones and tablets to shop during 2012. Lead generation through SEO sees about 14.6 percent of those leads make a purchase, compared to a 1.7 percent close rate on outbound lead generation. These facts and statistics about the use of Google should be enough to motivate any new business owner to use this search engine in the promotion of their company. Advertised results, also called sponsored results, do not get a lot of attention from most shoppers these days, so it is important to improve how rapidly organic results attract customers to your business.

Dec
15

Why you need internet marketing

Seo news

Internet marketing is very important for many businesses today. Consumers basically use the internet before making purchases or contracting services. It is therefore necessary to take advantage of what internet marketing can offer. At the same time, failure to realize the importance of internet marketing can have its negative effects on the business.

First and foremost, when it comes to Google rankings, search engine optimization, which is part of online marketing or internet marketing, can help the company have higher Google search result. For any business this is very important because seventy five percent of internet users do not go past the second page of the results from their search. Search engine ranking even beats advertisements. It is estimated that around 80 percent of users chose the organic results over the sponsored results. In fact, they ignore the sponsored results. Also, compared with the pay per click trough, organic click through gets 25 percent higher conversion rates. In this alone, even if the company has the money to advertise, it is not as effective as having higher search engine results. Small companies can therefore beat them when it comes to getting the attention of the market. Eventually as the competition uses internet marketing they will get the better share of the market.

Second, internet marketing gets better results. For example, companies that have blogs have more leads because they have about 434 percent more indexed pages. And that is just blogging. Internet marketing connects the business with the market. For example, when it comes to social media, internet marketing knows how to use social media in its campaigns. In this, the company is out there where the market is. More importantly, it speaks the language of its market. This makes the market feel better about the product or the service. They see them where they are and they feel that the product or service meets their style or lifestyle.

Third, internet marketing is progressive. Unlike traditional marketing internet marketing keeps up with the technology. It meets the needs of the market for its clients. One example is the advances in mobile devices. At present, it is estimated that 70 million people use mobile devices, such as their tablet or smart phones, when shopping. Companies that offer internet marketing understand the importance of such mobile devices. They create ads and apps for them so that covers the market that prefers to use their mobile devices than other ways of purchase. Another example is providing sites with the right ecommerce. In this, the online marketing company can make websites that facilitate easy purchase for the customers. This may include being able to pay using not just their credit cards but other ways of payment. This may also include being able to purchase in bulk. For larger companies or specialized stores, they can even offer tracking down of their orders.

Dec
06

Learn More About How SEO Reporting Helps Businesses

Seo

The first Google “doodle” depicting Burning Man is from 1998 and was intended to be used as an out of office message to let people know that the co founders were at the Nevada festival. Fast forward to less than 20 years later and by 2014 mobile device Internet usage will outnumber desktop usage. Did you know that three quarter of people using search engines never go past the first page?

There are many people who are business owners and service providers who are looking to the help of SEO reporting firms to help them improve the state of their business or service. Due to the struggling economy many business owners and services providers are working with qualified SEO reporting firms.

SEO firms work for their clients in a way that helps them to optimize their visibility within search engines. Click through generates 25 percent higher conversion rates than Pay Per Click. Also, companies that blog have over 400 percent more indexed pages that result in more leads. SEO writers and editors team together to generate articles that possess a specific keyword density. These keywords help boost website ranking within a search engine, enhancing its visibility.

If you would like to find out more about SEO reporting firms available to you so that you can find trusted and recommended DC SEO firms to choose from you can search for successful SEO reporting firms online by looking for SEO reporting firms that have high rankings within a search engine. This is important because an SEO reporting firm should have a high ranking within a search engine since that is the goal of Search engine optimization companies.