Archive for January 1, 2013

Jan
01

2012 Saw More Than 70 Million Online Shoppers, Making Internet Marketing As Important As Ever

Search engines

Google rankings, online marketing, search engine optimization and other web marketing concepts need to be a priority for any growing organization. Failure to pay attention to SEO marketing trends and Seo news can be very costly for any organization on the rise. While you do not have to be the type of search engine optimization professional that could tell you such trivia as the first tweet from Google reading their slogan “I’m feeling lucky” on February 26, 2009, it is important to understand the benefits of search engine optimization to some degree. Inbound leads through SEO costs about 60 percent less than outbound leads that you generated by such processes as cold calling. Those are the types of savings that any business manager is going to want a piece of. If you operate a division within a large corporation, are an entrepreneur that is about to start a business of your own or work anywhere in between, now is as important of a time to know about internet marketing as there has ever been.

Many internet marketing professionals are never satisfied. They are always finding new ways to evolve internet marketing. The click through rate on organic search results, meaning the amount of results that come up without being paid for on a search engine and then get clicked on by the user, have a 25 percent higher conversion rate for sales than pay per click ad campaigns. Again, that is the type of figure that will make any serious business owner stand up and pay attention. The overhead for internet marketing is considerably lower than traditional marketing methods, as there is less physical printing involved. There are 57 percent of B2B marketers that say search engine optimization and the related fields of internet marketing that have emerged in recent years have had the strongest influence on their lead generation methods.

There is also a more efficient system of design in place for most online ads, as well is for the design of search engine optimized content. While it is up to you as the owner of the business to decide what sort of blend you would like to use for paid ads online and search engine optimized content that produces naturally high results on a search engine, it is essential that you have some blend in place, so seek support from an internet marketing expert right away to learn more about new internet marketing trends.