Archive for February 21, 2013

Feb
21

Search Engine Optimization

Online marketing

Google is undoubtedly a unique and sophisticated search engine company, which can be seen with how Google has their grass cut. Goats are hired by Google to make sure the grass is kept trimmed short. Understanding search engine optimization means understanding what major search engines are looking for. Furthermore, understanding the habits of internet users will also help website owners understand the importance of SEO. For example, around 75 percent of people who use major search engines to gain information never venture on past the first page of their search results. In other words, things like PageRank and optimization are crucial to the success of a website owner.

Every month around the world, 100 billion searches are performed. The amount of searches performed every month exposes the importance of internet marketing and how it can impact a business owner’s profits. The importance of lead generation online should never be underestimated. In fact, even B2B marketers focus on techniques that are used to generate leads. Almost 60 percent of B2B marketers depend on SEO because it impacts lead generation the most. Seo is considered the foundation of internet marketing. Mobile devices are also impacting how online business owners approach marketing.

It’s estimated that by 2014, mobile devices and mobile internet use will be more popular than desktop internet usage. Therefore, it’s important to make sure websites are compatible with mobile devices like smart phones and tablets. Local business owners that make sure their website is viewable on mobile devices experience more customers than those who don’t. Becoming visible in major search engines is best achieved by outsourcing SEO and web development. Seo tools are used to gauge the quality and performance of a website to give the owner information about the areas the need improvement. Finding reputable marketing firms is important for online success.