Archive for April, 2013

Apr
03

Take Advantage of the Ever Expanding Digital Marketplace to Build a Larger Customer Base

Seo tools

Almost 60 percent of B2B marketers say that the largest influence on their lead generation comes from search engine optimization. On top of that, leads generated through SEO have a 14.6 percent close rate, which is much higher than outbound leads that have a close rate of just 1.7 percent . As a result, developing and executing a strong SEO plan is a good idea for any business that wants to increase its visibility and attract new customers. Though it provides many challenges for businesses looking to expand, the immense and ever evolving digital marketplace also provides many great opportunities.

Because three quarters of internet search engine users find what they need on the first page of search results, and do not bother scrolling past it, businesses who want to be seen by more potential customers will want to make sure that their search engine rankings are strong. The best way to do so is with a strong SEO plan. While every SEO campaign will be different because all businesses are unique and have different goals, they can all benefit from great blogs. In fact, companies that blog receive far more leads because they have 434 percent more indexed pages, so blogging can be an integral part of an effective SEO campaign.

Although a great SEO program will be beneficial to businesses, it is not the only step they should take towards building a strong internet marketing campaign. While Seo is great for increasing visibility, establishing a social media presence allows businesses to enter into a dialogue with both current and potential customers. That ability can go a long way towards keeping current ones satisfied and making potential ones comfortable enough to make a purchase. As a result, social media can be as effective as SEO for many businesses looking to grow.

In the fast paced world of today, many people do not have the time in their day to sit down on the computer and spend time on the internet shopping for products. Actually, by 2014, mobile internet usage on smartphones and tablets will overtake desktop usage. In order to account for that trend, businesses will want to make sure that their web content is optimized for mobile use so that individuals can access their information while on the go. Doing so, in collaboration with a strong SEO campaign and a well developed social media presence, can be very beneficial for expanding businesses.

Apr
02

Struggling with SEO? Help is Available in a Wide Variety of Forms

Seo help online

One of the biggest challenges that businesses face today is finding ways to set themselves apart from others in order to increase their visibility and attract more customers. Every day, web users across the globe conduct billions of searches on search engines and, actually, 93 percent of web experiences begin with a visit to one. As a result, one of the best ways for businesses to improve their web presence developing a strong SEO campaign. However, because this can be difficult, they might need some type of search engine optimization help. By reaching out and getting search engine optimization help, businesses will be able to harness the power of search engines and increase their visibility, which can have tremendous positive effects.

Though there are many resources available for business owners or managers who find themselves needing search engine optimization help, one of the best is professional marketing agencies or SEO resellers. Because of their tremendous skills and experience, they are a great resource for anyone who wants to find search engine optimization help that allows them to get the most out of their campaign. They can provide useful information, tips, and guidance on how a company should develop and execute SEO strategies that can be very beneficial.

For businesses who do not want to invest in search engine optimization help from a private firm, the next best option might be trying to find SEO help online. There are all kinds of websites that are devoted to providing information about the online marketplace, and regularly reading them is a great way for individuals to get the online SEO help they need. Though the advice they find there might not be tailored to their specific company or situation, those sites can provide lots of useful search engine optimization help that businesses will be able to take advantage of.

Luckily, businesses have many different forms of search engine optimization help available to them that can be quite useful. But because every company is unique, and will have different needs and goals when it comes to SEO, there might not be one type of search engine optimization help that is right for all of them. However, whether some advice or guidance comes from an experienced firm, or credible websites, it can be very useful. The right assistance can go a long way towards allowing a business to build a dynamic web presence that helps them expand.