Archive for September 24, 2013

Sep
24

The Secret Behind Google Search Results

Seo news

On February 26, 2009, Google tweeted for the first time. To most of us it looked like gibberish, but if your familiar with binary code, it read “I’m feeling lucky.” It seems like a particularly appropriate quote for what has become the dominant search engine in most peoples lives. If the internet is the information super highway, then search engines are the map, and Google makes the most popular one.

92% of adults in the U.S. complete at least on search throughout the day. Anything from directions to a local store, to how Google mows the lawns at headquarters (rented goats would be the answer, believe it or not). Beyond that staggering statistic, 42% of those click on the first ranked organic result. This means very few people bother to see even the second page of results. So how do websites reach that all