Archive for December, 2013

Dec
28

Use Search Engine Optimization for Your Business

Seo news

If you run your own business and you’re interested in improving your online marketing efforts, you will definitely want to invest in search engine optimization, or SEO. When it comes to SEO marketing, the goal is for your website to have the highest search engine ranking possible on sites such as Google.

This way, you can get more prospective customers to visit your site, with the intended result of increased sales. Google uses a very specific algorithm, called “PageRank” to determine rankings. This system is named after Larry Page, who co-founded the company.

Dec
27

The Benefit of SEO Reporting

Seo news

Google controls approximately 70% of the internet search market, which means that it is far and away the most popular search engine in the world. The only thing that could end Google’s reign of dominance is if people stopped using it. All that has to be done is to begin a campaign to boycott Google, and you, me, and every other web user could close it down.

Then again, who is going to do that? Google has so cleverly ingrained itself into society and out lives that it would create so much inconvenience that it would not be worth the effort. Even though Google is important to all of our lives, it is most important to the “lives” of every ambitious business. For example, if a compa