Archive for January, 2014

Jan
23

Top Reasons You Should Be Investing in SEO

Seo tools

Did you know that when Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4-GB hard drives they were using to test the PageRank algorithm? Even before that happened, millions of people around the world have been adding and creating content. While this is a great way to foster interest and understanding between individuals, it can make doing business online a bit difficult. As the internet grows and evolves, so too must your website and marketing strategy if you plan on not being left behind your competitors. Since more than 100 billion global searches are conducted online each month, it is important to do whatever work you can to make sure that your website does not get lost in the ever changing shuffle. Here are a few easy ways you can step up your

Jan
07

How SEO Marketing Can Help a Company Succeed

Seo tools

For a web-based company, doing better business means getting more clicks, and getting more clicks means reaching far more users. That’s why the web marketing industry has become so heavily dependent on search engine rankings: They control what gets seen at the top of the pile and what gets left out all the way down at the bottom. There are huge implications for both options, and when a business succeeds at getting more visibility in the search engine rankings, there’s a good chance they’ll be seeing some bigger numbers, too. But it helps to understand exactly how the entire process works.

A changing world

About 15 years ago, the internet — or World Wide Web, as it was known — was still a burgeoning enterprise with plenty of households waiting to dip their feet in the water. Now, it seems that e