Author Archive

Dec
04

Why SEO Training is Crucial to Your Business

Seo reselling for dummies

Learning how to be an SEO reseller has been helping business owners like you stay ahead of the marketing trends for years. Maybe it’s time for you to consider getting some training. Here are a few things you could learn to do as an SEO reseller:

1. The Importance Of Keyword Placement - Did you know that 75% of internet users never scroll past the first page of search results? Learning how to be an SEO reseller can give you the knowledge necessary to make sure that your business always shows up on the fi

Feb
06

Why is Google Rankings So Important?

Seo marketing

If you had seen the most recent Google news stories you probably read that Eric Schmidt, Google’s executive chairman, just received a performance bonus consisting of $100 million in stock options and $6 million in cash. This is only the latest story that merely hints at the international dominance Google has built over the last 15 years or so.

When a company can give its third most powerful executive a bonus worth over $100 million, they are obviously doing something right. Of course, that “something” was creating a search engine that quickly eclipsed all others in popularity. As a result, Google’s domination of the international search engine market has made Google rankings the most important of all the

Jan
23

Top Reasons You Should Be Investing in SEO

Seo tools

Did you know that when Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4-GB hard drives they were using to test the PageRank algorithm? Even before that happened, millions of people around the world have been adding and creating content. While this is a great way to foster interest and understanding between individuals, it can make doing business online a bit difficult. As the internet grows and evolves, so too must your website and marketing strategy if you plan on not being left behind your competitors. Since more than 100 billion global searches are conducted online each month, it is important to do whatever work you can to make sure that your website does not get lost in the ever changing shuffle. Here are a few easy ways you can step up your

Jan
07

How SEO Marketing Can Help a Company Succeed

Seo tools

For a web-based company, doing better business means getting more clicks, and getting more clicks means reaching far more users. That’s why the web marketing industry has become so heavily dependent on search engine rankings: They control what gets seen at the top of the pile and what gets left out all the way down at the bottom. There are huge implications for both options, and when a business succeeds at getting more visibility in the search engine rankings, there’s a good chance they’ll be seeing some bigger numbers, too. But it helps to understand exactly how the entire process works.

A changing world

About 15 years ago, the internet — or World Wide Web, as it was known — was still a burgeoning enterprise with plenty of households waiting to dip their feet in the water. Now, it seems that e

Dec
28

Use Search Engine Optimization for Your Business

Seo news

If you run your own business and you’re interested in improving your online marketing efforts, you will definitely want to invest in search engine optimization, or SEO. When it comes to SEO marketing, the goal is for your website to have the highest search engine ranking possible on sites such as Google.

This way, you can get more prospective customers to visit your site, with the intended result of increased sales. Google uses a very specific algorithm, called “PageRank” to determine rankings. This system is named after Larry Page, who co-founded the company.

Dec
27

The Benefit of SEO Reporting

Seo news

Google controls approximately 70% of the internet search market, which means that it is far and away the most popular search engine in the world. The only thing that could end Google’s reign of dominance is if people stopped using it. All that has to be done is to begin a campaign to boycott Google, and you, me, and every other web user could close it down.

Then again, who is going to do that? Google has so cleverly ingrained itself into society and out lives that it would create so much inconvenience that it would not be worth the effort. Even though Google is important to all of our lives, it is most important to the “lives” of every ambitious business. For example, if a compa

Nov
11

An Easy Search Engine Marketing Tutorial

Online marketing agencies

According to Search Engine Journal, an estimated 82.6% of Internet users use search engines to find their products and services, which leads to the search engine industry’s worth of approximately $16 billion. The Internet and search engines have become such an integrated and intricately woven part of everyday life that businesses would be utterly remiss not to utilize it for their gain through online marketing.

One of the best online marketing tactics is Search Engine Optimization (SEO). It’s a multi-pronged strategy designed to boost a website’s search engine ranking to expose it to a wider audience ra

Nov
04

What Every Business Needs to Know About SEO

Video seo tips

In early 2013, SEMPO estimated that the search engine industry was worth approximately $23 billion at the end of the previous year. That is a nearly 20% increase since 2011, when estimates valued the search engine industry at $19.3 billion. Still, there remains considerable room for growth, as more than 20% of the U.S. population has yet to adopt the internet into their daily lives.

As content-based SEO has quickly becomes the paradigm for online marketing, most companies are finding themselves better off hiring an SEO firm to help them navigate the increasingly complex landscape of SEO. This is particularly true since Google is becoming increasingly picky about what it deems acceptable SEO practice.

For businesses to be competitive in 2013, they must be familiar with at least the basic SEO tips. Even if t

Oct
04

Quality SEO Can Help Your Business Stand Out in the Online Crowd

Seo help online

With more than 800 million Facebook updates and greater than 250 million tweets published daily, it would be an understatement to say businesses have to contend with a seemingly infinite amount of information in order to get and maintain the attention of online customers. With this is mind, it makes sense for companies to get website SEO tips from online marketing firms through the implementation of analytics and publishing tools, as 36% of small businesses have.

But why are SEO tips and techniques so important? Without the proper execution of innovative SEO strategies, a company’s online visibility can suffer greatly. For example, if your business does not come up on the first page of results for a given keyword or phrase, how will prospective customers be aware of the goods and services you are offering?

Sep
24

The Secret Behind Google Search Results

Seo news

On February 26, 2009, Google tweeted for the first time. To most of us it looked like gibberish, but if your familiar with binary code, it read “I’m feeling lucky.” It seems like a particularly appropriate quote for what has become the dominant search engine in most peoples lives. If the internet is the information super highway, then search engines are the map, and Google makes the most popular one.

92% of adults in the U.S. complete at least on search throughout the day. Anything from directions to a local store, to how Google mows the lawns at headquarters (rented goats would be the answer, believe it or not). Beyond that staggering statistic, 42% of those click on the first ranked organic result. This means very few people bother to see even the second page of results. So how do websites reach that all