Author Archive

Sep
10

The Power of Google

Seo blogs

The very first google doodle dates back to 1998, and depicts the burning man. it was intended as an out of office message to show people that the two founders of google were at the famous Nevada festival known as Burning Man. It should be noted that 92 percent of online adults in the United States perform at least one search per day. Search engine rankings are important, as people are more likely to trust the organic content on the internet than sponsored links.

Over 88 percent of internet users in America aged 14 and up either browsed or researched products online in 2012, and approximately 40 percent of those will follow up on social media, requesting information before making a purchase. In addition, companies that blog h

Aug
30

Make Your Blog Stand Out With Superior SEO Practices

Seo blogging tips

In the world of blogging, there is a seemingly limitless amount of content with which to contend. If you are looking to get your site off the ground, you will need to utilize some basic SEO tips in order to ensure that your writing is visible to online users who are interested in the subject matter you cover.

When it comes to SEO copywriting tips, the most important thing to keep in mind is that your keywords must coincide with the content you have created. Readers on the web will likely become disinterested quickly if you have not demonstrated that the blog posts are relevant to the keywords they have used to find your blog in the first place.

Once you have established that your site is a reliable source for information and insight, you will want to encourage the creation of backlinks which will direct o

Aug
10

Top Five Reasons to Care About Raising Your Google Rankings

Search engine ranking

If you are not using search engine optimization to help increase your Google rankings, then your website is more than likely in need of dire help. If you are not spending time and money to raise your search engine rankings so that your site appears higher up on search results pages, then people are probably not spending time and money on your website. Here are a few reasons that you should be investing in SEO as well as a few facts about the company that your company is trying to impress.

1. no one can say that the inventors of Google are not creative, but did you know that When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 four GB hard drives they were using to test the PageRank algorithm?

2. Though you might think that the quick and chea

Aug
04

Top Five SEO Tips to Improve Your Web Traffic

Top seo tips

Did you know, according to Internet World Stats, nearly 274 million North Americans are now using the internet? The fact is that over 90% of web experiences start with an online search engine like Google. If your business is not taking advantage of smart SEO practices, then it is certainly missing out. Here are the top five tips to improving your web visibility.

  • Focus on Content
  • %3Cbr%3E

    Producing content that is barely legible but still takes advantage of keywords and link-farming is no longer the best practice for SEO. Over the last few years, Google has been rolling out updates to its Panda and Penguin search software. Subsequently, websites that are written to be overly attractive to search engines are filtered out. The most basic SEO tips all point to writing engaging, in

Jul
09

Four Useful Tips for SEO Beginners

Seo blogging tips

Why is SEO, or search engine optimization, important? Over a billion searches go through search engine sites like Google every day. Many of these searches are for products and services, and the websites that rank highest organically experience the most clicks. Research shows that 80 percent of users never look past the first page of results. If you are interested in improving the rank of your webpage in search engine results, here are some easy SEO tips for beginners.

1. Quality content is king for SEO. What does this mean exactly? You need to post content on your website that is both engaging and relevant for your users. Did you know that 40 percent of US companies have blogs on their websites? This is not by accident. Blogs not only lead to sales, but they increase pages for search indexing by over 400 p

Jun
28

SEO Help Is Never Out of Reach

Search engine optimization help

Whether your newest search engine marketing campaign is still just a glimmer in your eye, or whether you’ve already contracted with an SEO reseller and have a campaign well under way, i’m sure you’d like to know a few tricks of the trade to help you find better methods and get better results.

If you’re already working with a reliable SEO provider, then your first resource for search engine optimization help should be your professional partners. If there are changes you want to make to your campaign’s goals, they’ll have the expertise to help you understand how feasible your ideas are and how best to implement them.

But if you’re running your own SEO campaign or if you want to have some fresh suggestions of your own to bring in front of an SEO consultant, you’ll find that there

Jun
24

Increase Your Ranking to Generate Business

Seo marketing

Are you frustrated because your website does not seem to be generating any new leads for your business? The world of internet marketing can be tricky, especially if you are unfamiliar with all the options out there. The trick is to optimize your internet presence. Search engine optimization, or SEO, utilizes a variety of tactics in order to increase your search engine rankings, most notably on Google.

Google’s PageRank algorithm, named after co Google founder Larry Page, ranks websites based on how “important” they are in a given search engine results. The higher your Continue Reading | 4 Comments

Jun
12

SEO Blogs Chronicle a Changing Industry

Google

In the world of online marketing, SEO, or search engine optimization, has become a bit of a buzzword. Simply put, SEO refers to the measures taken to increase a website’s search engine rankings, and therefore its visibility to the general public. The SEO industry has skyrocketed in recent years, as businesses have begun to direct much of their marketing to the internet. Here, we will look at the state of the SEO industry, examining the reasons for its success and the ways that it has seeped into the daily life of the average internet user.

It is quite impossible to treat the topic of SEO without discussing Google, the search engine giant that receives between 65 and 70 percent of all search engine traffic. Incorporated in 1998 by two PhD students at Stanford University, Google quickly ascended the ranks to become the world’s most popular search engine. A first page ranking on Google is a hot commodity in the world of online marketing, especially considering that the first organic search result to appear is chosen by 42 percent of search engine users. Noting this trend, Google created a choice of buttons on its homepage. One, labeled Search, took users to a list of sites ranked by Google’s PageRank algorithm. The other, labeled I’m Feeling Lucky, immediately took users to the first site to appear on the list. Incidentally, Google’s first tweet read I’m Feeling Lucky translated into binary code.

The PageRank algorithm, originally kept on 4 10GB hard drives in a LEGO brick storage case, looks at a variety of information to determine search engine rankings. SEO and internet marketing are designed to play into the PageRank algorithm, yielding higher search engine rankings for optimized sites. Because webmasters have learned how to manipulate internet data in order to rank higher in search engines, SEO blogs that review SEO news and developments have gained significant popularity in the world of online marketing.

SEO blogs may have originally contained information only about factors like keyword density which were abused by webmasters in the early days of SEO. Unscrupulous webmasters would positively stuff keywords onto pages making them rank highly in search engines, but making them difficult for users to navigate and find useful. Today, SEO has come to mean so much more, and SEO blogs are more likely to include information on the importance of content, blogging, and social media.

As social media has gained popularity among internet users, it has also become a valuable marketing tool. The vast majority of internet users over the age of fourteen will research products online before making purchases, and many will then use social media for more follow up information. Seo marketing has extended to the social media arena, making use of demographic directed advertising.

As the SEO industry continues to grow, it is likely that SEO blogs will provide a quality barometer for its measurement. Bloggers are likely not only to chronicle new developments but to provide tips for those interested in optimizing for search engine rankings.

Jun
08

What To Know About SEO Blogs

Search

Did you know that goats are responsible for grazing the lawn at the headquarters of Google? It is part of their commitment to environmental responsibility. Since goats can naturally tends to the lawn, they cut down on carbon emissions. This is just one of the reasons Google is ranked as one of the most important search engines in the world.

Of course, holding more than 60 percent of the market share among search engine users is another reason they lead the way. Search engine ranking, or a system of determining how quickly your company pages, up in a search, can be effectively researched using Google rankings and other Seo reporting. One method of improving your keyword relevance is through SEO blogs. SEO blogs are designed to improve your search engine optimization strategies. Search engine optimization is focused on bumping your company pages higher based on the words users are searching for. Paid advertising online used to be considered the most important method for attracting new business.

Today, however, between 70 percent and 80 percent of all web users report that they pay no attention to the paid ad space on a page. When they run a search, they click on organic results only. That is a large piece of the market that is not paying attention to paid ads, details your company needs to understand when it comes to your digital marketing strategy.

Lead generation through search engine optimization results in a 14 percent closure rate, compared to 1.7 percent for outbound leads. Similarly, close to three out of every five business to business marketing professionals say search engine optimization is the most powerful influencer of their lead generation strategies. Keeping up with these trends can mean the difference between a successful business and one that falls behind. SEO blogs can help you stay relevant in the eyes of search engines. SEO blogs can also help you replace older, less reliable marketing methods.

Consider how many people were buying personal computers and laptops just five years ago. Then consider that, as of 2012, more than 70 million users shop with a cell phone or tablet. The name of the game is to keep up with change, and right now the trend is pointing right at SEO blogs. To learn more about the efficient use of Seo blogs for your company, get in touch with a digital marketing expert or search engine optimization team that can help your company cut the cost of your online marketing while improving sales.

Apr
03

Take Advantage of the Ever Expanding Digital Marketplace to Build a Larger Customer Base

Seo tools

Almost 60 percent of B2B marketers say that the largest influence on their lead generation comes from search engine optimization. On top of that, leads generated through SEO have a 14.6 percent close rate, which is much higher than outbound leads that have a close rate of just 1.7 percent . As a result, developing and executing a strong SEO plan is a good idea for any business that wants to increase its visibility and attract new customers. Though it provides many challenges for businesses looking to expand, the immense and ever evolving digital marketplace also provides many great opportunities.

Because three quarters of internet search engine users find what they need on the first page of search results, and do not bother scrolling past it, businesses who want to be seen by more potential customers will want to make sure that their search engine rankings are strong. The best way to do so is with a strong SEO plan. While every SEO campaign will be different because all businesses are unique and have different goals, they can all benefit from great blogs. In fact, companies that blog receive far more leads because they have 434 percent more indexed pages, so blogging can be an integral part of an effective SEO campaign.

Although a great SEO program will be beneficial to businesses, it is not the only step they should take towards building a strong internet marketing campaign. While Seo is great for increasing visibility, establishing a social media presence allows businesses to enter into a dialogue with both current and potential customers. That ability can go a long way towards keeping current ones satisfied and making potential ones comfortable enough to make a purchase. As a result, social media can be as effective as SEO for many businesses looking to grow.

In the fast paced world of today, many people do not have the time in their day to sit down on the computer and spend time on the internet shopping for products. Actually, by 2014, mobile internet usage on smartphones and tablets will overtake desktop usage. In order to account for that trend, businesses will want to make sure that their web content is optimized for mobile use so that individuals can access their information while on the go. Doing so, in collaboration with a strong SEO campaign and a well developed social media presence, can be very beneficial for expanding businesses.