Top Reasons You Should Be Investing in SEO

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Did you know that when Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4-GB hard drives they were using to test the PageRank algorithm? Even before that happened, millions of people around the world have been adding and creating content. While this is a great way to foster interest and understanding between individuals, it can make doing business online a bit difficult. As the internet grows and evolves, so too must your website and marketing strategy if you plan on not being left behind your competitors. Since more than 100 billion global searches are conducted online each month, it is important to do whatever work you can to make sure that your website does not get lost in the ever changing shuffle. Here are a few easy ways you can step up your


Use Search Engine Optimization for Your Business

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If you run your own business and you’re interested in improving your online marketing efforts, you will definitely want to invest in search engine optimization, or SEO. When it comes to SEO marketing, the goal is for your website to have the highest search engine ranking possible on sites such as Google.

This way, you can get more prospective customers to visit your site, with the intended result of increased sales. Google uses a very specific algorithm, called “PageRank” to determine rankings. This system is named after Larry Page, who co-founded the company.


The Benefits of Google Organizational Support

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Google rankings are able to help craft the finest internet marketing strategies that rely on search engine optimization. Most search engine ranking strategies are an ongoing effort to improve the amount of sales that are experienced by an organization. It is essential for any company that is making use of Seo marketing to routinely check in on the effectiveness of their strategies and make sure that the model for Web marketing that they have applied in the past is still going to be useful moving forward.

Part of this is because Google often updates how it allows for SEO marketers to behave. Any time a helpful process comes along for an industry, there are usually one or two competitors that will try to manipulate that new process in order to benefit themselves while cheating the system. Cheating the system when it comes to search engine use includes the application of what are called black hat Seo tactics. Black hat SEO tactics refer to the use of keyword stuffing and other methods of improving how quickly a search engine should find the page. These methods of using a keyword several times in a way that makes no sense used to be a practical way to improve search results, but Google figured out what was happening and has since punished any site that tries to abuse keyword use to improve a search ranking for a company.

The first tweet by Google in February of 2009 was binary for their slogan of “I’m feeling lucky.” The PageRank algorithm was named for the cofounder Larry Page. Today, Google stands atop most of the search engine market because they provide the most widespread support of search engine tactics or companies in most industries. The expected increase of mobile web use, which is expected to exceed desktop web use by 2014, includes the 70 million shoppers that were using smart phones and tablets to shop during 2012. Lead generation through SEO sees about 14.6 percent of those leads make a purchase, compared to a 1.7 percent close rate on outbound lead generation. These facts and statistics about the use of Google should be enough to motivate any new business owner to use this search engine in the promotion of their company. Advertised results, also called sponsored results, do not get a lot of attention from most shoppers these days, so it is important to improve how rapidly organic results attract customers to your business.


Learn More About How SEO Reporting Helps Businesses


The first Google “doodle” depicting Burning Man is from 1998 and was intended to be used as an out of office message to let people know that the co founders were at the Nevada festival. Fast forward to less than 20 years later and by 2014 mobile device Internet usage will outnumber desktop usage. Did you know that three quarter of people using search engines never go past the first page?

There are many people who are business owners and service providers who are looking to the help of SEO reporting firms to help them improve the state of their business or service. Due to the struggling economy many business owners and services providers are working with qualified SEO reporting firms.

SEO firms work for their clients in a way that helps them to optimize their visibility within search engines. Click through generates 25 percent higher conversion rates than Pay Per Click. Also, companies that blog have over 400 percent more indexed pages that result in more leads. SEO writers and editors team together to generate articles that possess a specific keyword density. These keywords help boost website ranking within a search engine, enhancing its visibility.

If you would like to find out more about SEO reporting firms available to you so that you can find trusted and recommended DC SEO firms to choose from you can search for successful SEO reporting firms online by looking for SEO reporting firms that have high rankings within a search engine. This is important because an SEO reporting firm should have a high ranking within a search engine since that is the goal of Search engine optimization companies.


SEO Can Help You Get 70 percent Of The Search Engine Market Through Google

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When Google made its first tweet on February 26th of 2009, it was a binary code that translated to the words I am feeling lucky and little did they know that they would wind up receiving roughly 70 percent of the market share regarding search engines. What you may not know is how large of a role SEO can play in helping your business to become part of the fruits of those statistics. You may not know that three out of four internet users never bother to move past the first page of their favorite search engines results for anything that they type, but whether you do or not, it is SEO that will help you to make sure you are not on the short end of that statistic. This is because search engine optimization by its very design is meant to increase your visibility in search results that are directly or even indirectly related to your business.

Eight out of ten internet users older than fourteen are likely to brows products online with half that number taking things a step further by requesting information via social media. You should want your company to get hits like this and that is why you need SEO. For the mobile customer, SEO can really help you to real them in because just under half say they look at reviews or try to find promotions before buying right on their mobile devices. You should want those search results to be positive and that is what your SEO program can do for your company.

There should be nothing more important to your business than your search engine rankings and especially your rankings in Google can play a huge role in the kind of business you get. With SEO helping to skyrocket your rankings, you will move past many of your competitors.

Online, exposure is the key to grabbing more business. That is what search engine optimization brings to your business. With proper help, you will be able to make your program surpass all of your other marketing efforts in terms of how much business you can get from it.

You will find that once your optimization sets in, your business will also be set. This means that you should have little trouble with increasing its size. With more customers and more money flowing, you will surely be more successful than you have been in the past.