Apr
03

Take Advantage of the Ever Expanding Digital Marketplace to Build a Larger Customer Base

Seo tools

Almost 60 percent of B2B marketers say that the largest influence on their lead generation comes from search engine optimization. On top of that, leads generated through SEO have a 14.6 percent close rate, which is much higher than outbound leads that have a close rate of just 1.7 percent . As a result, developing and executing a strong SEO plan is a good idea for any business that wants to increase its visibility and attract new customers. Though it provides many challenges for businesses looking to expand, the immense and ever evolving digital marketplace also provides many great opportunities.

Because three quarters of internet search engine users find what they need on the first page of search results, and do not bother scrolling past it, businesses who want to be seen by more potential customers will want to make sure that their search engine rankings are strong. The best way to do so is with a strong SEO plan. While every SEO campaign will be different because all businesses are unique and have different goals, they can all benefit from great blogs. In fact, companies that blog receive far more leads because they have 434 percent more indexed pages, so blogging can be an integral part of an effective SEO campaign.

Although a great SEO program will be beneficial to businesses, it is not the only step they should take towards building a strong internet marketing campaign. While Seo is great for increasing visibility, establishing a social media presence allows businesses to enter into a dialogue with both current and potential customers. That ability can go a long way towards keeping current ones satisfied and making potential ones comfortable enough to make a purchase. As a result, social media can be as effective as SEO for many businesses looking to grow.

In the fast paced world of today, many people do not have the time in their day to sit down on the computer and spend time on the internet shopping for products. Actually, by 2014, mobile internet usage on smartphones and tablets will overtake desktop usage. In order to account for that trend, businesses will want to make sure that their web content is optimized for mobile use so that individuals can access their information while on the go. Doing so, in collaboration with a strong SEO campaign and a well developed social media presence, can be very beneficial for expanding businesses.

Jan
16

14 percent Of Closed Sales Through SEO Lead Generation, Compared To 17 percent For Outbound Lead Generation, Meaning That Search Marketing Is Essential To Business Growth

Seo tools

It is surprising to discover that Google relied on Legos to house their hard drives during the PageRank algorithm testing phase. Today, Google rankings are responsible for more internet marketing strategies and online marketing development among the search engine optimization industry than every other search engine, as this online juggernaut receives as much as 70 percent of the annual web engine market share. Even if you are not very savvy with the use of the web as a business owner, you ought to be able to appreciate the value of working with the most popular tools available for online and marketing tactics available today. More markets than ever before have opened up new lines of revenue through the web. Just about every professional service relies on the web to market their services to new clients. Online stores have long since taken over the goods market, with brick and mortar stores becoming less and less effective.

Search engine optimization costs about 61 percent less than generating outbound leads through cold calling or similar strategies. Considering that mobile browsing is expected to supplant desktop browsing during or soon after the year 2014, it is apparent that both search engine optimization and mobile browsing strategies must be considered for the success of your business. 70 million shoppers utilizing their mobile devices, including smart phones or tablets, to make purchases also indicate that the future of business is being done in the palms of the hands of customers. You do not have to be a whiz at using technology to appreciate the margin of profitability that exists when you utilize online tactics effectively. Most online tactics these days are focused on search engine optimization, or the use of content that is written so it will be easily recognized by a search engine.

Billions of dollars in the past decade have gone away from traditional markets and in to the web marketing industry. Paid advertising, however, has lost its luster with most businesses as they have discovered the rising level of intelligence among the purchasing public. In other words, most people are not interested in clicking on paid ads these days. Organic results are what most customers or clients pay attention to. Learn more about how to boost your organic results through search engines by contacting an online marketing agency or freelance professional that can highlight the effectiveness of web services for your business in any market or industry.

Jan
06

Get Guidance With SEO Reporting

Seo news

SEO reporting can be crucial if you would like to market a business and get it the type of attention that it needs, but you are not sure of where to start with your marketing efforts so far. Internet marketing can be difficult and with 92 percent of adults using the internet to perform a search a day at the very least, it is important to know how and where you can target those who may be searching for the products and services that you may have to offer. With the right search engine optimization, it may be possible to greatly increase the amount of interest that you are currently seeing in your website and the products that it is promoting, but whenever a new internet campaign is launched, it is also important to use SEO reporting and other Seo tools to make sure that it is operating properly.

In 1998, Google replaced its now famous logo with a doodle depicting the Burning Man, a habit for which it has now grown quite famous. The times change, and so do the logos, but the facts remain the same: People respond well to marketing that is not in their face. They want links which offer genuine content, and in order to climb higher in the Google rankings, you need to be able to provide them with what they want. Google used LEGO bricks to act as storage for their hard drives while testing the PageRank algorithm, but now they use expensive, massive banks and servers to do this information, because the system has expanded quite substantially. Without SEO reporting you may find yourself adrift in a sea of information and data, and unsure of where to go next. Using the right tools can give you the right direction, however.

With over 100 billion searched performed globally within a month, it is important to use SEO reporting to know when and where you can reach these users, and how you can do so without the risk of lowering your rank. SEO reporting can tell you more about the content that you currently have online, as well as give you some information about where you may want to go next with your internet campaign. With over 70 million mobile device users shopping online in 2012, you cannot afford to miss what SEO news can do to improve your search engine rankings.

Dec
24

SEO News Can Keep You Sharp

Online marketing

SEO news can tell you a lot about what is going on in the sphere of marketing. In 2009, Google released its very first Tweet, which was binary code. The message, when translated, read “I’m feeling lucky.” This is a reference to the term used for their second button when performing a search, which sends users to the very first result of the very first page. The wording implies that users are placing their faith in Google to find results that they want. Website owners are feeling lucky too, thanks to the fact that Google receives between 65 and 70 percent of the internet search engine market share. That means a lot of users are choosing Google rankings as their primary means of finding new sites. When you need to be able to compete, SEO news may be there to show you what is changing.

Maintaining the competitive edge is important. Google rents goats from a grazing company to mow the lawn of their headquarters, which may sound like a flight of fancy, but actually displays the core philosophies behind the company. Organic results, natural methods, and appropriate actions are all vital to the company. Likewise, SEO news can tell you more about internet marketing and how it is reflecting the push from Google toward more organic, natural results. If you are a reseller who delivers content to your clients, or you are a company that needs online PR help, SEO news can provide you with up to date information on how to be te most effective. Seo blogs can give you the inside perspective on what is changing, and what you may need to know about how you handle your SEO marketing. Great SEO news sites can also provide you with helpful links, statistics, and more.

42 percent of users who search on Google click on the top ranking, organic search engine result. That means that the first site that looks and feels natural is going to be the most popular, naturally. Search engine rankings are how they got there, and SEO news is how you learn more about them. From the basics of internet marketing, to more in depth discussions on its complexities, a great site for the latest SEO news will keep you informed. Being left behind can hurt your competitiveness, so stay sharp by following the latest developments in online marketing strategies and search engine optimization.