Jan
23

Top Reasons You Should Be Investing in SEO

Seo tools

Did you know that when Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4-GB hard drives they were using to test the PageRank algorithm? Even before that happened, millions of people around the world have been adding and creating content. While this is a great way to foster interest and understanding between individuals, it can make doing business online a bit difficult. As the internet grows and evolves, so too must your website and marketing strategy if you plan on not being left behind your competitors. Since more than 100 billion global searches are conducted online each month, it is important to do whatever work you can to make sure that your website does not get lost in the ever changing shuffle. Here are a few easy ways you can step up your

Jun
08

What To Know About SEO Blogs

Search

Did you know that goats are responsible for grazing the lawn at the headquarters of Google? It is part of their commitment to environmental responsibility. Since goats can naturally tends to the lawn, they cut down on carbon emissions. This is just one of the reasons Google is ranked as one of the most important search engines in the world.

Of course, holding more than 60 percent of the market share among search engine users is another reason they lead the way. Search engine ranking, or a system of determining how quickly your company pages, up in a search, can be effectively researched using Google rankings and other Seo reporting. One method of improving your keyword relevance is through SEO blogs. SEO blogs are designed to improve your search engine optimization strategies. Search engine optimization is focused on bumping your company pages higher based on the words users are searching for. Paid advertising online used to be considered the most important method for attracting new business.

Today, however, between 70 percent and 80 percent of all web users report that they pay no attention to the paid ad space on a page. When they run a search, they click on organic results only. That is a large piece of the market that is not paying attention to paid ads, details your company needs to understand when it comes to your digital marketing strategy.

Lead generation through search engine optimization results in a 14 percent closure rate, compared to 1.7 percent for outbound leads. Similarly, close to three out of every five business to business marketing professionals say search engine optimization is the most powerful influencer of their lead generation strategies. Keeping up with these trends can mean the difference between a successful business and one that falls behind. SEO blogs can help you stay relevant in the eyes of search engines. SEO blogs can also help you replace older, less reliable marketing methods.

Consider how many people were buying personal computers and laptops just five years ago. Then consider that, as of 2012, more than 70 million users shop with a cell phone or tablet. The name of the game is to keep up with change, and right now the trend is pointing right at SEO blogs. To learn more about the efficient use of Seo blogs for your company, get in touch with a digital marketing expert or search engine optimization team that can help your company cut the cost of your online marketing while improving sales.

Dec
24

Promote your business with SEO marketing

Seo tools

If you are considering starting your own online business, and you want to stand out from competition and earn yourself a sizable market share, it is important for you to understand that it takes more than offering great products and services for a great price, even if you have world class customer service. These days, if you want to get discovered by potential customers, you need to use SEO marketing techniques as part of your online marketing plan to get you the Google rankings that you need to show up at the top of search engine result lists when people look for the products and services that you offer.

There are some things that can help you understand why search engine optimization marketing (SEO marketing) is so important to your internet marketing plan. First off, 3 quarters of search engine users never check anything past the first page of their search results. Additionally, Google receives roughly two thirds of the search engine market share. Over 100 billion global searches are conducted online each month, and companies that blog get over 400 percent more indexed pages, which gets them more leads from those searches. Finally, organic click through generates 25 percent higher conversion rates than equivalent PPC click through.

What does this mean to you? It means that hiring SEO marketing specialists who understand how Google works is imperative to you getting the search engine rankings that you desire for your online business. Talk to SEO marketing specialists today, and let them show you how, by using their SEO marketing programs, you can grow your online business, attract more customers, and make more money. It is a smart investment that can earn you a fantastic return, and help make your dreams of success online a reality.

Dec
21

The Benefits of Google Organizational Support

Google rankings

Google rankings are able to help craft the finest internet marketing strategies that rely on search engine optimization. Most search engine ranking strategies are an ongoing effort to improve the amount of sales that are experienced by an organization. It is essential for any company that is making use of Seo marketing to routinely check in on the effectiveness of their strategies and make sure that the model for Web marketing that they have applied in the past is still going to be useful moving forward.

Part of this is because Google often updates how it allows for SEO marketers to behave. Any time a helpful process comes along for an industry, there are usually one or two competitors that will try to manipulate that new process in order to benefit themselves while cheating the system. Cheating the system when it comes to search engine use includes the application of what are called black hat Seo tactics. Black hat SEO tactics refer to the use of keyword stuffing and other methods of improving how quickly a search engine should find the page. These methods of using a keyword several times in a way that makes no sense used to be a practical way to improve search results, but Google figured out what was happening and has since punished any site that tries to abuse keyword use to improve a search ranking for a company.

The first tweet by Google in February of 2009 was binary for their slogan of “I’m feeling lucky.” The PageRank algorithm was named for the cofounder Larry Page. Today, Google stands atop most of the search engine market because they provide the most widespread support of search engine tactics or companies in most industries. The expected increase of mobile web use, which is expected to exceed desktop web use by 2014, includes the 70 million shoppers that were using smart phones and tablets to shop during 2012. Lead generation through SEO sees about 14.6 percent of those leads make a purchase, compared to a 1.7 percent close rate on outbound lead generation. These facts and statistics about the use of Google should be enough to motivate any new business owner to use this search engine in the promotion of their company. Advertised results, also called sponsored results, do not get a lot of attention from most shoppers these days, so it is important to improve how rapidly organic results attract customers to your business.