Sep
10

The Power of Google

Seo blogs

The very first google doodle dates back to 1998, and depicts the burning man. it was intended as an out of office message to show people that the two founders of google were at the famous Nevada festival known as Burning Man. It should be noted that 92 percent of online adults in the United States perform at least one search per day. Search engine rankings are important, as people are more likely to trust the organic content on the internet than sponsored links.

Over 88 percent of internet users in America aged 14 and up either browsed or researched products online in 2012, and approximately 40 percent of those will follow up on social media, requesting information before making a purchase. In addition, companies that blog h

Apr
03

Take Advantage of the Ever Expanding Digital Marketplace to Build a Larger Customer Base

Seo tools

Almost 60 percent of B2B marketers say that the largest influence on their lead generation comes from search engine optimization. On top of that, leads generated through SEO have a 14.6 percent close rate, which is much higher than outbound leads that have a close rate of just 1.7 percent . As a result, developing and executing a strong SEO plan is a good idea for any business that wants to increase its visibility and attract new customers. Though it provides many challenges for businesses looking to expand, the immense and ever evolving digital marketplace also provides many great opportunities.

Because three quarters of internet search engine users find what they need on the first page of search results, and do not bother scrolling past it, businesses who want to be seen by more potential customers will want to make sure that their search engine rankings are strong. The best way to do so is with a strong SEO plan. While every SEO campaign will be different because all businesses are unique and have different goals, they can all benefit from great blogs. In fact, companies that blog receive far more leads because they have 434 percent more indexed pages, so blogging can be an integral part of an effective SEO campaign.

Although a great SEO program will be beneficial to businesses, it is not the only step they should take towards building a strong internet marketing campaign. While Seo is great for increasing visibility, establishing a social media presence allows businesses to enter into a dialogue with both current and potential customers. That ability can go a long way towards keeping current ones satisfied and making potential ones comfortable enough to make a purchase. As a result, social media can be as effective as SEO for many businesses looking to grow.

In the fast paced world of today, many people do not have the time in their day to sit down on the computer and spend time on the internet shopping for products. Actually, by 2014, mobile internet usage on smartphones and tablets will overtake desktop usage. In order to account for that trend, businesses will want to make sure that their web content is optimized for mobile use so that individuals can access their information while on the go. Doing so, in collaboration with a strong SEO campaign and a well developed social media presence, can be very beneficial for expanding businesses.

Jan
01

2012 Saw More Than 70 Million Online Shoppers, Making Internet Marketing As Important As Ever

Search engines

Google rankings, online marketing, search engine optimization and other web marketing concepts need to be a priority for any growing organization. Failure to pay attention to SEO marketing trends and Seo news can be very costly for any organization on the rise. While you do not have to be the type of search engine optimization professional that could tell you such trivia as the first tweet from Google reading their slogan “I’m feeling lucky” on February 26, 2009, it is important to understand the benefits of search engine optimization to some degree. Inbound leads through SEO costs about 60 percent less than outbound leads that you generated by such processes as cold calling. Those are the types of savings that any business manager is going to want a piece of. If you operate a division within a large corporation, are an entrepreneur that is about to start a business of your own or work anywhere in between, now is as important of a time to know about internet marketing as there has ever been.

Many internet marketing professionals are never satisfied. They are always finding new ways to evolve internet marketing. The click through rate on organic search results, meaning the amount of results that come up without being paid for on a search engine and then get clicked on by the user, have a 25 percent higher conversion rate for sales than pay per click ad campaigns. Again, that is the type of figure that will make any serious business owner stand up and pay attention. The overhead for internet marketing is considerably lower than traditional marketing methods, as there is less physical printing involved. There are 57 percent of B2B marketers that say search engine optimization and the related fields of internet marketing that have emerged in recent years have had the strongest influence on their lead generation methods.

There is also a more efficient system of design in place for most online ads, as well is for the design of search engine optimized content. While it is up to you as the owner of the business to decide what sort of blend you would like to use for paid ads online and search engine optimized content that produces naturally high results on a search engine, it is essential that you have some blend in place, so seek support from an internet marketing expert right away to learn more about new internet marketing trends.