The very first google doodle dates back to 1998, and depicts the burning man. it was intended as an out of office message to show people that the two founders of google were at the famous Nevada festival known as Burning Man. It should be noted that 92 percent of online adults in the United States perform at least one search per day. Search engine rankings are important, as people are more likely to trust the organic content on the internet than sponsored links.
Over 88 percent of internet users in America aged 14 and up either browsed or researched products online in 2012, and approximately 40 percent of those will follow up on social media, requesting information before making a purchase. In addition, companies that blog have a ridiculous 434 percent more indexed pages, which results in more leads. Seo blogs, for example, maximize the efficiency of companies to get people to their websites.
Organic click through generates 25 percent higher conversion rates than equivalent pay per click through marketing strategies. People want to read real content by real people, and if you ever want to improve your google search rankings, you have to have real, high quality organic content, or google will boot you to the back of the results pages, where no one ever goes unless you are bored and it is four in the morning and you have nothing better to do.