It is surprising to discover that Google relied on Legos to house their hard drives during the PageRank algorithm testing phase. Today, Google rankings are responsible for more internet marketing strategies and online marketing development among the search engine optimization industry than every other search engine, as this online juggernaut receives as much as 70 percent of the annual web engine market share. Even if you are not very savvy with the use of the web as a business owner, you ought to be able to appreciate the value of working with the most popular tools available for online and marketing tactics available today. More markets than ever before have opened up new lines of revenue through the web. Just about every professional service relies on the web to market their services to new clients. Online stores have long since taken over the goods market, with brick and mortar stores becoming less and less effective.
Search engine optimization costs about 61 percent less than generating outbound leads through cold calling or similar strategies. Considering that mobile browsing is expected to supplant desktop browsing during or soon after the year 2014, it is apparent that both search engine optimization and mobile browsing strategies must be considered for the success of your business. 70 million shoppers utilizing their mobile devices, including smart phones or tablets, to make purchases also indicate that the future of business is being done in the palms of the hands of customers. You do not have to be a whiz at using technology to appreciate the margin of profitability that exists when you utilize online tactics effectively. Most online tactics these days are focused on search engine optimization, or the use of content that is written so it will be easily recognized by a search engine.
Billions of dollars in the past decade have gone away from traditional markets and in to the web marketing industry. Paid advertising, however, has lost its luster with most businesses as they have discovered the rising level of intelligence among the purchasing public. In other words, most people are not interested in clicking on paid ads these days. Organic results are what most customers or clients pay attention to. Learn more about how to boost your organic results through search engines by contacting an online marketing agency or freelance professional that can highlight the effectiveness of web services for your business in any market or industry.