Did you know that goats are responsible for grazing the lawn at the headquarters of Google? It is part of their commitment to environmental responsibility. Since goats can naturally tends to the lawn, they cut down on carbon emissions. This is just one of the reasons Google is ranked as one of the most important search engines in the world.
Of course, holding more than 60 percent of the market share among search engine users is another reason they lead the way. Search engine ranking, or a system of determining how quickly your company pages, up in a search, can be effectively researched using Google rankings and other Seo reporting. One method of improving your keyword relevance is through SEO blogs. SEO blogs are designed to improve your search engine optimization strategies. Search engine optimization is focused on bumping your company pages higher based on the words users are searching for. Paid advertising online used to be considered the most important method for attracting new business.
Today, however, between 70 percent and 80 percent of all web users report that they pay no attention to the paid ad space on a page. When they run a search, they click on organic results only. That is a large piece of the market that is not paying attention to paid ads, details your company needs to understand when it comes to your digital marketing strategy.
Lead generation through search engine optimization results in a 14 percent closure rate, compared to 1.7 percent for outbound leads. Similarly, close to three out of every five business to business marketing professionals say search engine optimization is the most powerful influencer of their lead generation strategies. Keeping up with these trends can mean the difference between a successful business and one that falls behind. SEO blogs can help you stay relevant in the eyes of search engines. SEO blogs can also help you replace older, less reliable marketing methods.
Consider how many people were buying personal computers and laptops just five years ago. Then consider that, as of 2012, more than 70 million users shop with a cell phone or tablet. The name of the game is to keep up with change, and right now the trend is pointing right at SEO blogs. To learn more about the efficient use of Seo blogs for your company, get in touch with a digital marketing expert or search engine optimization team that can help your company cut the cost of your online marketing while improving sales.