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Internet marketing is very important for many businesses today. Consumers basically use the internet before making purchases or contracting services. It is therefore necessary to take advantage of what internet marketing can offer. At the same time, failure to realize the importance of internet marketing can have its negative effects on the business.

First and foremost, when it comes to Google rankings, search engine optimization, which is part of online marketing or internet marketing, can help the company have higher Google search result. For any business this is very important because seventy five percent of internet users do not go past the second page of the results from their search. Search engine ranking even beats advertisements. It is estimated that around 80 percent of users chose the organic results over the sponsored results. In fact, they ignore the sponsored results. Also, compared with the pay per click trough, organic click through gets 25 percent higher conversion rates. In this alone, even if the company has the money to advertise, it is not as effective as having higher search engine results. Small companies can therefore beat them when it comes to getting the attention of the market. Eventually as the competition uses internet marketing they will get the better share of the market.

Second, internet marketing gets better results. For example, companies that have blogs have more leads because they have about 434 percent more indexed pages. And that is just blogging. Internet marketing connects the business with the market. For example, when it comes to social media, internet marketing knows how to use social media in its campaigns. In this, the company is out there where the market is. More importantly, it speaks the language of its market. This makes the market feel better about the product or the service. They see them where they are and they feel that the product or service meets their style or lifestyle.

Third, internet marketing is progressive. Unlike traditional marketing internet marketing keeps up with the technology. It meets the needs of the market for its clients. One example is the advances in mobile devices. At present, it is estimated that 70 million people use mobile devices, such as their tablet or smart phones, when shopping. Companies that offer internet marketing understand the importance of such mobile devices. They create ads and apps for them so that covers the market that prefers to use their mobile devices than other ways of purchase. Another example is providing sites with the right ecommerce. In this, the online marketing company can make websites that facilitate easy purchase for the customers. This may include being able to pay using not just their credit cards but other ways of payment. This may also include being able to purchase in bulk. For larger companies or specialized stores, they can even offer tracking down of their orders.

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