For many people, the concept of white labeling SEO is confusing. You’ll notice the term being thrown around a lot, particularly in the digital marketing industry. But what is white label SEO?
But before we discuss white labeled SEO, you need to first understand what SEO, or search engine optimization, is. It’s the process of improving and optimizing the visibility of a website or web page in search engine results. 
This is done through various methods and techniques, such as building backlinks, content creation, and keyword optimization, including density and placement.
If you want your website to grow and attract more visitors, you should have a solid and effective SEO strategy. This is the reason why most businesses turn to white label resellers for help.
What Is White Label SEO?
First, let’s answer the “What is white label SEO?” question. It’s a type of internet marketing that allows companies or individuals to outsource their SEO efforts to a third-party agency. 
The situation will be a win-win for both the customer and the agency as it enables the client to focus their resources on their core business offerings while the agency can expand its clientele.
A popular choice for many companies, this strategy allows them to focus on their core businesses. It’s also a good choice because it enables agencies to create a steady stream of revenue without extensive marketing and promotion.
With white label SEO, you’ll be able to offer all-inclusive SEO and digital marketing packages to your clients, allowing you to retain your customers and accommodate more clients.
What To Look For?
There are plenty of SEO companies that offer white label services. When you decide to find a white label company, you want to choose one that has these characteristics:
- Good reputation. The SEO reseller you choose should have a good reputation in the industry.
The best way to find out if they have a good reputation is to check out their reviews on social media platforms, review sites, and on their own website—the posted reviews should be positive. - Solid portfolio. The white label company must have a wide range of customers for them to have a sold portfolio. Their portfolio should also be diverse, so you’re sure that they can handle everything from small businesses to large corporations.
- Team of talented and experienced SEO experts. The company’s experts should be able to provide you with the best SEO services.
How To Do White Label SEO?
There are two ways to offer white label SEO to your clients, and the first is to have your client partner with a white label SEO agency. 
The second method is to work directly with a company that does SEO outsourcing.
If you decide to partner with a white labeling SEO agency, you’ll need to find a reseller that offers everything you need before you get your client to sign a contract. The agency will then work on your client’s site. This way, you can offer and provide your clients a variety of SEO services.
Before you sign a contract with a white label company, you want to make sure that you discuss the following points:
- The duration of the contract
- The company’s responsibilities to the client and the project’s scope
- The SEO services that the company will provide
The contract should clearly state the duration of the agreement and the white label company’s responsibilities to your client. This way, you can ensure that they’ll deliver the best SEO services to your client’s site.
In most cases, these agreements are long-term. 
Make sure that your contract is for at least one year because you need to make sure that your client is happy and satisfied with the services provided by the white label company.
You should also make sure that the white label company will provide the following responsibilities:
- Provide you with high-quality SEO services.
- Perform regular site audits.
- Ensure that your client’s site is compatible with the latest search engine algorithms.
Improve Your Brand and Watch How It Grows
Make sure to take advantage of this opportunity to grow your business. Now that you found out the answer to the “What is white label SEO?” question, you can start getting in touch with white label resellers today. 
Enlisting the help of professional SEO resellers can help you improve website visibility, elevate rankings, and attract more traffic that will bring in more potential customers.
