Archive for January 7, 2014

Jan
07

How SEO Marketing Can Help a Company Succeed

Seo tools

For a web-based company, doing better business means getting more clicks, and getting more clicks means reaching far more users. That’s why the web marketing industry has become so heavily dependent on search engine rankings: They control what gets seen at the top of the pile and what gets left out all the way down at the bottom. There are huge implications for both options, and when a business succeeds at getting more visibility in the search engine rankings, there’s a good chance they’ll be seeing some bigger numbers, too. But it helps to understand exactly how the entire process works.

A changing world

About 15 years ago, the internet — or World Wide Web, as it was known — was still a burgeoning enterprise with plenty of households waiting to dip their feet in the water. Now, it seems that e