Jan
07

How SEO Marketing Can Help a Company Succeed

Seo tools

For a web-based company, doing better business means getting more clicks, and getting more clicks means reaching far more users. That’s why the web marketing industry has become so heavily dependent on search engine rankings: They control what gets seen at the top of the pile and what gets left out all the way down at the bottom. There are huge implications for both options, and when a business succeeds at getting more visibility in the search engine rankings, there’s a good chance they’ll be seeing some bigger numbers, too. But it helps to understand exactly how the entire process works.

A changing world

About 15 years ago, the internet — or World Wide Web, as it was known — was still a burgeoning enterprise with plenty of households waiting to dip their feet in the water. Now, it seems that e

Dec
28

Use Search Engine Optimization for Your Business

Seo news

If you run your own business and you’re interested in improving your online marketing efforts, you will definitely want to invest in search engine optimization, or SEO. When it comes to SEO marketing, the goal is for your website to have the highest search engine ranking possible on sites such as Google.

This way, you can get more prospective customers to visit your site, with the intended result of increased sales. Google uses a very specific algorithm, called “PageRank” to determine rankings. This system is named after Larry Page, who co-founded the company.

Sep
24

The Secret Behind Google Search Results

Seo news

On February 26, 2009, Google tweeted for the first time. To most of us it looked like gibberish, but if your familiar with binary code, it read “I’m feeling lucky.” It seems like a particularly appropriate quote for what has become the dominant search engine in most peoples lives. If the internet is the information super highway, then search engines are the map, and Google makes the most popular one.

92% of adults in the U.S. complete at least on search throughout the day. Anything from directions to a local store, to how Google mows the lawns at headquarters (rented goats would be the answer, believe it or not). Beyond that staggering statistic, 42% of those click on the first ranked organic result. This means very few people bother to see even the second page of results. So how do websites reach that all

Aug
10

Top Five Reasons to Care About Raising Your Google Rankings

Search engine ranking

If you are not using search engine optimization to help increase your Google rankings, then your website is more than likely in need of dire help. If you are not spending time and money to raise your search engine rankings so that your site appears higher up on search results pages, then people are probably not spending time and money on your website. Here are a few reasons that you should be investing in SEO as well as a few facts about the company that your company is trying to impress.

1. no one can say that the inventors of Google are not creative, but did you know that When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 four GB hard drives they were using to test the PageRank algorithm?

2. Though you might think that the quick and chea

Jan
23

The importance of search engine rankings

Online marketing

The majority of internet users do not pay attention to sponsored results. In fact, around 70 to 80 percent of users chose organic results over sponsored results. Search engine rankings therefore is very important for companies that want to gain competitive edge. Consumers today do more than look at ads of the products. Consumers today prefer to be more proactive in their purchase. They want the power to decide and they get that power from the information they get for their online searches. And when it comes to searches, getting good search engine ranking is the way for products and companies to be connected with the consumers. As consumers want information, only companies that have high search engine rankings will be able to provide the information that they want. This is because they are the ones that are seen easily, therefore visited by the consumers. Websites that have low search engine rankings, those that are on pages ten and lower, will less likely be visited by the consumers. Unless consumers know the website address of a product, they will instead visit the ones that are on the first few pages of their search results. And when it comes to search engine rankings, Google rankings where companies should concentrate on. Compared with the other search engines, Google has around 65 to 70 percent of market share. This is why getting consistently high Goolge rankings is important. And this is the reason why companies seek the services or search engine optimization companies.

Search engine rankings is of course more than just getting higher results in search engines, such as Google. Alongside search engine results, search engine optimization, it is also internet marketing or online marketing. It is really the marketing applied on where people are when it comes to products and services, which is the internet or online. Online marketing is very important for products or services. On the 26th of February 2009, Google tweeted its first tweet. It was a binary code that translates to I am feeling lucky. As far back as 2009 Google already knows the importance of social media. For companies today, marketing is not complete without proper social media representation and exposure. This is one example of online marketing. Another example is tapping into mobile users. It is estimated that around 70 million users use their mobile devices, such as smart phones and tablets, in making purchase. This is as of the latest estimate, 2012. Almost half of all mobile device users, 48 percent to be exact, indicated that they have used their device in reading product reviews and in search for promos. Companies that are able to communicate to mobile users means getting higher share of the market. Again, generally this is part of search engine optimization services. Search engine rankings and internet marketing are therefore the key to gaining competitive advantage for any company today.