If you run your own business and you’re interested in improving your online marketing efforts, you will definitely want to invest in search engine optimization, or SEO. When it comes to SEO marketing, the goal is for your website to have the highest search engine ranking possible on sites such as Google.
This way, you can get more prospective customers to visit your site, with the intended result of increased sales. Google uses a very specific algorithm, called “PageRank” to determine rankings. This system is named after Larry Page, who co-founded the company.
But how effective is search engine optimization? Available statistics clearly demonstrate the value of using SEO tools to interact with potential clients. Traditional leads that are outbound, such as phone calls or other advertisements, result in sales only 1.7% of the time. SEO leads are far more effective, at a rate of 14.6%. Among marketing professionals who work with other businesses, 57% of them find that SEO is the best way to attract more prospective customers.
An added benefit is that SEO is 61% less expensive to fund than calling potential clients out of the blue. When working toward a higher search engine ranking, the focus must be on natural results, also known as organic clicks. These clicks are 25% more effective in closing out sales than paid or sponsored ads.
If you have further questions, comments, or suggestions regarding SEO, be sure to share them in the forum below.