Google controls approximately 70% of the internet search market, which means that it is far and away the most popular search engine in the world. The only thing that could end Google’s reign of dominance is if people stopped using it. All that has to be done is to begin a campaign to boycott Google, and you, me, and every other web user could close it down.
Then again, who is going to do that? Google has so cleverly ingrained itself into society and out lives that it would create so much inconvenience that it would not be worth the effort. Even though Google is important to all of our lives, it is most important to the “lives” of every ambitious business. For example, if a company does not have a website that ranks respectably on Google rankings it will not last long in today’s business world.
As a result, businesses have begun paying very close attention to their search engine rankings. Even if it’s Dog Pile it matters; but since Dog Pile, Alta Vista, Ask Jeeves, Yahoo, and Bing are not even close to Google’s stature, SEO marketing walks hand in hand with Google rankings. Further, the top SEO firms offer their clients convenient SEO reporting that gives them the inside track to the statuses of the prospective internet marketing campaigns.
Since keeping up to date on the latest Google rankings is so important to the top business, all of the top SEO firms offer innovative SEO reporting. Obviously, if an SEO services does not offer SEO reporting to their clients they will never be among the top SEOs. The bottom line is every company that decides to invest in an SEO package should make sure that their SEO consulting firm offers regular reporting capabilities.