Feb
06

Why is Google Rankings So Important?

Seo marketing

If you had seen the most recent Google news stories you probably read that Eric Schmidt, Google’s executive chairman, just received a performance bonus consisting of $100 million in stock options and $6 million in cash. This is only the latest story that merely hints at the international dominance Google has built over the last 15 years or so.

When a company can give its third most powerful executive a bonus worth over $100 million, they are obviously doing something right. Of course, that “something” was creating a search engine that quickly eclipsed all others in popularity. As a result, Google’s domination of the international search engine market has made Google rankings the most important of all the

Sep
24

The Secret Behind Google Search Results

Seo news

On February 26, 2009, Google tweeted for the first time. To most of us it looked like gibberish, but if your familiar with binary code, it read “I’m feeling lucky.” It seems like a particularly appropriate quote for what has become the dominant search engine in most peoples lives. If the internet is the information super highway, then search engines are the map, and Google makes the most popular one.

92% of adults in the U.S. complete at least on search throughout the day. Anything from directions to a local store, to how Google mows the lawns at headquarters (rented goats would be the answer, believe it or not). Beyond that staggering statistic, 42% of those click on the first ranked organic result. This means very few people bother to see even the second page of results. So how do websites reach that all

Sep
10

The Power of Google

Seo blogs

The very first google doodle dates back to 1998, and depicts the burning man. it was intended as an out of office message to show people that the two founders of google were at the famous Nevada festival known as Burning Man. It should be noted that 92 percent of online adults in the United States perform at least one search per day. Search engine rankings are important, as people are more likely to trust the organic content on the internet than sponsored links.

Over 88 percent of internet users in America aged 14 and up either browsed or researched products online in 2012, and approximately 40 percent of those will follow up on social media, requesting information before making a purchase. In addition, companies that blog h

Aug
10

Top Five Reasons to Care About Raising Your Google Rankings

Search engine ranking

If you are not using search engine optimization to help increase your Google rankings, then your website is more than likely in need of dire help. If you are not spending time and money to raise your search engine rankings so that your site appears higher up on search results pages, then people are probably not spending time and money on your website. Here are a few reasons that you should be investing in SEO as well as a few facts about the company that your company is trying to impress.

1. no one can say that the inventors of Google are not creative, but did you know that When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 four GB hard drives they were using to test the PageRank algorithm?

2. Though you might think that the quick and chea

Jan
16

14 percent Of Closed Sales Through SEO Lead Generation, Compared To 17 percent For Outbound Lead Generation, Meaning That Search Marketing Is Essential To Business Growth

Seo tools

It is surprising to discover that Google relied on Legos to house their hard drives during the PageRank algorithm testing phase. Today, Google rankings are responsible for more internet marketing strategies and online marketing development among the search engine optimization industry than every other search engine, as this online juggernaut receives as much as 70 percent of the annual web engine market share. Even if you are not very savvy with the use of the web as a business owner, you ought to be able to appreciate the value of working with the most popular tools available for online and marketing tactics available today. More markets than ever before have opened up new lines of revenue through the web. Just about every professional service relies on the web to market their services to new clients. Online stores have long since taken over the goods market, with brick and mortar stores becoming less and less effective.

Search engine optimization costs about 61 percent less than generating outbound leads through cold calling or similar strategies. Considering that mobile browsing is expected to supplant desktop browsing during or soon after the year 2014, it is apparent that both search engine optimization and mobile browsing strategies must be considered for the success of your business. 70 million shoppers utilizing their mobile devices, including smart phones or tablets, to make purchases also indicate that the future of business is being done in the palms of the hands of customers. You do not have to be a whiz at using technology to appreciate the margin of profitability that exists when you utilize online tactics effectively. Most online tactics these days are focused on search engine optimization, or the use of content that is written so it will be easily recognized by a search engine.

Billions of dollars in the past decade have gone away from traditional markets and in to the web marketing industry. Paid advertising, however, has lost its luster with most businesses as they have discovered the rising level of intelligence among the purchasing public. In other words, most people are not interested in clicking on paid ads these days. Organic results are what most customers or clients pay attention to. Learn more about how to boost your organic results through search engines by contacting an online marketing agency or freelance professional that can highlight the effectiveness of web services for your business in any market or industry.

Jan
01

2012 Saw More Than 70 Million Online Shoppers, Making Internet Marketing As Important As Ever

Search engines

Google rankings, online marketing, search engine optimization and other web marketing concepts need to be a priority for any growing organization. Failure to pay attention to SEO marketing trends and Seo news can be very costly for any organization on the rise. While you do not have to be the type of search engine optimization professional that could tell you such trivia as the first tweet from Google reading their slogan “I’m feeling lucky” on February 26, 2009, it is important to understand the benefits of search engine optimization to some degree. Inbound leads through SEO costs about 60 percent less than outbound leads that you generated by such processes as cold calling. Those are the types of savings that any business manager is going to want a piece of. If you operate a division within a large corporation, are an entrepreneur that is about to start a business of your own or work anywhere in between, now is as important of a time to know about internet marketing as there has ever been.

Many internet marketing professionals are never satisfied. They are always finding new ways to evolve internet marketing. The click through rate on organic search results, meaning the amount of results that come up without being paid for on a search engine and then get clicked on by the user, have a 25 percent higher conversion rate for sales than pay per click ad campaigns. Again, that is the type of figure that will make any serious business owner stand up and pay attention. The overhead for internet marketing is considerably lower than traditional marketing methods, as there is less physical printing involved. There are 57 percent of B2B marketers that say search engine optimization and the related fields of internet marketing that have emerged in recent years have had the strongest influence on their lead generation methods.

There is also a more efficient system of design in place for most online ads, as well is for the design of search engine optimized content. While it is up to you as the owner of the business to decide what sort of blend you would like to use for paid ads online and search engine optimized content that produces naturally high results on a search engine, it is essential that you have some blend in place, so seek support from an internet marketing expert right away to learn more about new internet marketing trends.