Feb
06

Why is Google Rankings So Important?

Seo marketing

If you had seen the most recent Google news stories you probably read that Eric Schmidt, Google’s executive chairman, just received a performance bonus consisting of $100 million in stock options and $6 million in cash. This is only the latest story that merely hints at the international dominance Google has built over the last 15 years or so.

When a company can give its third most powerful executive a bonus worth over $100 million, they are obviously doing something right. Of course, that “something” was creating a search engine that quickly eclipsed all others in popularity. As a result, Google’s domination of the international search engine market has made Google rankings the most important of all the

Dec
28

Use Search Engine Optimization for Your Business

Seo news

If you run your own business and you’re interested in improving your online marketing efforts, you will definitely want to invest in search engine optimization, or SEO. When it comes to SEO marketing, the goal is for your website to have the highest search engine ranking possible on sites such as Google.

This way, you can get more prospective customers to visit your site, with the intended result of increased sales. Google uses a very specific algorithm, called “PageRank” to determine rankings. This system is named after Larry Page, who co-founded the company.

Apr
03

Take Advantage of the Ever Expanding Digital Marketplace to Build a Larger Customer Base

Seo tools

Almost 60 percent of B2B marketers say that the largest influence on their lead generation comes from search engine optimization. On top of that, leads generated through SEO have a 14.6 percent close rate, which is much higher than outbound leads that have a close rate of just 1.7 percent . As a result, developing and executing a strong SEO plan is a good idea for any business that wants to increase its visibility and attract new customers. Though it provides many challenges for businesses looking to expand, the immense and ever evolving digital marketplace also provides many great opportunities.

Because three quarters of internet search engine users find what they need on the first page of search results, and do not bother scrolling past it, businesses who want to be seen by more potential customers will want to make sure that their search engine rankings are strong. The best way to do so is with a strong SEO plan. While every SEO campaign will be different because all businesses are unique and have different goals, they can all benefit from great blogs. In fact, companies that blog receive far more leads because they have 434 percent more indexed pages, so blogging can be an integral part of an effective SEO campaign.

Although a great SEO program will be beneficial to businesses, it is not the only step they should take towards building a strong internet marketing campaign. While Seo is great for increasing visibility, establishing a social media presence allows businesses to enter into a dialogue with both current and potential customers. That ability can go a long way towards keeping current ones satisfied and making potential ones comfortable enough to make a purchase. As a result, social media can be as effective as SEO for many businesses looking to grow.

In the fast paced world of today, many people do not have the time in their day to sit down on the computer and spend time on the internet shopping for products. Actually, by 2014, mobile internet usage on smartphones and tablets will overtake desktop usage. In order to account for that trend, businesses will want to make sure that their web content is optimized for mobile use so that individuals can access their information while on the go. Doing so, in collaboration with a strong SEO campaign and a well developed social media presence, can be very beneficial for expanding businesses.

Dec
24

SEO News Can Keep You Sharp

Online marketing

SEO news can tell you a lot about what is going on in the sphere of marketing. In 2009, Google released its very first Tweet, which was binary code. The message, when translated, read “I’m feeling lucky.” This is a reference to the term used for their second button when performing a search, which sends users to the very first result of the very first page. The wording implies that users are placing their faith in Google to find results that they want. Website owners are feeling lucky too, thanks to the fact that Google receives between 65 and 70 percent of the internet search engine market share. That means a lot of users are choosing Google rankings as their primary means of finding new sites. When you need to be able to compete, SEO news may be there to show you what is changing.

Maintaining the competitive edge is important. Google rents goats from a grazing company to mow the lawn of their headquarters, which may sound like a flight of fancy, but actually displays the core philosophies behind the company. Organic results, natural methods, and appropriate actions are all vital to the company. Likewise, SEO news can tell you more about internet marketing and how it is reflecting the push from Google toward more organic, natural results. If you are a reseller who delivers content to your clients, or you are a company that needs online PR help, SEO news can provide you with up to date information on how to be te most effective. Seo blogs can give you the inside perspective on what is changing, and what you may need to know about how you handle your SEO marketing. Great SEO news sites can also provide you with helpful links, statistics, and more.

42 percent of users who search on Google click on the top ranking, organic search engine result. That means that the first site that looks and feels natural is going to be the most popular, naturally. Search engine rankings are how they got there, and SEO news is how you learn more about them. From the basics of internet marketing, to more in depth discussions on its complexities, a great site for the latest SEO news will keep you informed. Being left behind can hurt your competitiveness, so stay sharp by following the latest developments in online marketing strategies and search engine optimization.